Associate Principal, UX Research

Hong Kong, HK
Posted 1 month ago

About this role

Associate Principal, UXResearch

Our client is one of the top-tier Financial Services that is currently seeking Senior UX talent to over their digital product.

Ability to strategize and communicate planning of research for fullstream(s) of digital products

  • Independently and efficiently plan and conduct effective research activitiesfor stream(s) of work (with minimum need of oversight and review from ResearchLead)
  • Act as lead to uncover and articulate actionable insights from research
  • Independently prioritize time and efforts to deliver in line with key GTOinitiatives and requests from relevant stakeholders
  • Independently develop optimization goals and corresponding data improvementsand reporting
  • Connect business objectives and data technology
  • Continuous up-skilling in research related methodology and technology asvalue add to the team
  • Mentor and support junior team members

Strong service-orientated attitude across stakeholder groups

Research - Execution (20%)

  • Independently propose clear andeffective research plans and reach consensus with stakeholders
  • Independently execute and managetests to validate hypothesis and uncover insights
  • Lead the decision to apply thecorrect methodology to different projects and stages to achieve insights in themost efficient manner.
  • Work with stakeholders to clearlydefine and prioritize user research questions and lead the creation of researchmaterials
  • Work with local stakeholders andrelevant platforms to coordinate all the logistics to carry out the plannedresearch activities
  • Manage Insights and UX Strategyactivities of assigned projects for on-time delivery
  • Able to handle multiple projectsconcurrently while balancing project work in terms of priority to the Business
  • Lead and manage articulatedresearch timelines from planning to execution to reporting
  • Independently manage third partyresearch vendors including assessing commercial requirements and logistics

Research - Synthesis (30%)

  • Lead articulation of researchgoals and work with data team to draw connection for post-launch/on-goingmonitoring
  • Strong ability to consolidate andpresent clear research and data findings to impact design and businessdecisions
  • research findings and brainstormwith business/product owners for future product/feature ideas

Measurement and Journeys (10%)

  • Identify current pain points,propose implementable solutions, and create optimal customer journeys togetherwith UX designers
  • Independently propose measurableUX KPIs for assigned projects and reach consensus with stakeholders.
  • Own the complete view (document)of pain points identified and future product/feature ideas of assigned product,and systematically raise and review with stakeholders
  • Utilize insights to lead thecreation and management of desired customer journeys
  • Improvement in app ratings forassigned projects
  • Identify and act on researchopportunities for both new designs and current live platforms, and work withstakeholders on annual research planning
  • Be mindful of [REDACTED]'s total digitaleco-system and persistent live environments, and related user experience inplanning

Stakeholder relationshipmanagement (20%)

  • Steer projects to the rightdirection from UX perspectives while meeting requirements from stakeholders
  • Guide as SME for BUs in researchmatters and enquiries
  • Positive feedback on assignedprojects from customers and stakeholders
  • Effectively and independentlyhandle conflicts and differences when they occur amongst GDE internal and otherproject stakeholders

Research - General Practice (20%)

  • Clearly identify purpose ofdifferent research projects and work with BUs to achieve related results
  • Stay informed and in tune withthe latest developments within research methodologies, best practices, andtrends
  • Independently lead minimum 1Group wide research-based sharing

Financial and Non-Financial Measures:

  • Well-managed view of full journeyfor assigned project stream, capturing full view of experience (e.g. painpoints, ideas for future improvements etc.)
  • Leverage position as keyresearcher to draw efficient learnings across BUs in research execution andrecommendations
  • Independently propose measurableUX KPIs for all assigned projects and reporting of insights and results
  • Improvement in app ratings forassignedprojects
  • Achieved agreed frequency inresearches proposed and conducted (minimum on average once every two months,can be large or small)
  • Led a minimum of 1 Group wideresearch-based sharing (with support from Research Lead)
  • Positive feedback on assignedprojects from customers and stakeholders

Originally posted on [REDACTED]

Recommended Skills for this Position

User Research
UX Strategy
Qualitative Research Methods
Quantitative Research Methods
Journey Mapping
Design Metrics and KPIs
Stakeholder Communication and Influence
Data-Driven Design
Cross-Functional Collaboration
Usability Testing
Customer Experience (CX) Design
Feature Prioritization
Presentation Skills

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