Analytics Lead – UPI Product | Experience: 7–9 yrs

About [REDACTED]:

[REDACTED] is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, [REDACTED] builds technologies that help small businesses with payments and commerce. [REDACTED]’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology

Role description

About the Role

UPI is the backbone of India's digital payments revolution — and [REDACTED] is one of its largest participants, processing hundreds of millions of transactions every month. We are looking for a Product Manager to join our UPI team and drive product strategy, user growth, and experience excellence across our UPI-powered flows.

This role sits at the intersection of consumer behaviour, financial infrastructure, and regulatory nuance. You will own high-impact product surfaces and work closely with engineering, design, data, and business teams to ship products that millions of Indians use daily.

Key Responsibilities

1. Analytics Strategy & Ownership

• Own the end-to-end analytics charter for one or more UPI surfaces — from metric definition to instrumentation to insight generation
• Build and maintain the source-of-truth framework for north-star and guardrail metrics across the UPI funnel (initiation, authentication, success/failure, retention)
• Partner with [REDACTED]-mandated reporting requirements and ensure analytical rigor aligns with regulatory data standards
• Lead a team of analysts, setting priorities, reviewing outputs, and raising the bar on analytical craft

2. Funnel, Growth & Behavioural Insights

• Diagnose friction points across the UPI journey using deep-dive analysis, cohort studies, and funnel decomposition
• Build engagement, frequency, and top-of-wallet models to inform product and growth strategy
• Design analytical frameworks for discovery and nudge effectiveness as new UPI capabilities are adopted
• Partner with design and product research to combine quantitative and qualitative signals into a single narrative

3. Platform Reliability & Scale Analytics

• Define and monitor SLA, success-rate, and latency benchmarks; build alerting and anomaly-detection frameworks tied to these metrics
• Build root-cause analysis playbooks for payment failure spikes and incident-linked drop-offs
• Model traffic and failure patterns ahead of high-volume events (festive seasons, IPL, government disbursements) to support platform readiness

4. Experimentation & Decision Science

• Own the experimentation backbone — design, power, and evaluate A/B tests across the UPI funnel
• Drive a test-and-learn culture: hypothesis → experiment → read-out → scale, with statistically sound methodology
• Build self-serve dashboards and tooling that let product, engineering, and business teams access trusted insights without analyst dependency
• Proactively surface insights that shape upstream roadmap and prioritization decisions

Required Qualifications

• 7–9 years of analytics/data experience, with a mandatory focus on consumer-facing products or fintech; prior experience in payments or UPI strongly preferred
• Strong command of SQL and hands-on experience with product analytics tools ([REDACTED], [REDACTED], [REDACTED], or equivalent); working knowledge of Python/R for deeper statistical analysis
• Solid grounding in experimentation design — hypothesis framing, sample size/power calculations, and interpreting A/B results correctly
• Proven ability to translate ambiguous business questions into structured analyses and clear, decision-ready recommendations
• Experience building and owning dashboards and metrics frameworks at scale, including data quality and governance practices
• Strong written and verbal communication skills — ability to present findings crisply to leadership and align cross-functional stakeholders
• Experience managing or mentoring a team of analysts, with a demonstrated ability to review work and raise analytical standards

Good to Have

• Prior experience working in a UPI-regulated environment or with [REDACTED] data/reporting constructs
• Exposure to large-scale transaction data systems and familiarity with data warehousing/pipeline concepts (e.g., working with data engineering teams on instrumentation)
• Experience with growth, lifecycle, or CRM-driven analytics
• Familiarity with fraud/risk analytics in a payments context

Why Join Us

• Work on one of India's most critical financial infrastructure products — UPI — at massive scale
• Join a high-performance analytics org embedded deeply with product and engineering, with a bias for shipping insights that matter
• Influence decisions that affect hundreds of millions of transactions every day
• Operate in a fast-moving, ownership-driven culture where analytics leads have real authority — and real accountability

Compensation

If you are the right fit, we believe in creating wealth for you. With 500 mn+ registered users, 25 mn+ merchants, and unmatched transaction data depth, [REDACTED] is uniquely positioned to define the next chapter of UPI in India — and we want you to help write it.