AI Creative Designer
About this role
📋 Description
- Conceptualize and create high-quality static advertisements for Meta campaigns across feed, story, and carousel formats
- Use Midjourney, Adobe Firefly, DALL·E, Canva AI, and other AI image generation tools to develop creative concepts and on-brand imagery
- Write effective AI prompts aligned with campaign objectives and brand guidelines
- Refine and enhance AI-generated images using Photoshop, Illustrator, Canva, Figma, or other relevant design tools
- Develop multiple creative variations for A/B testing and creative experimentation
- Collaborate with the performance marketing team to optimize ad creatives based on CTR, CPC, and ROAS
- Ensure creative assets meet Meta advertising specifications and maintain brand consistency
- Incorporate feedback and deliver creative assets within agreed timelines
- Stay updated on emerging AI design tools, creative trends, and advertising best practices
🎯 Requirements
- 2–4 years of experience in static ad design, preferably for Meta advertising campaigns
- Strong understanding of visual hierarchy, typography, colour theory, layout, and composition
- Hands-on experience with AI image generation tools, including prompt writing and image refinement
- Proficiency in Adobe Photoshop, Adobe Illustrator, Canva, or Figma
- Portfolio demonstrating static advertising creatives, including AI-assisted designs
- Working knowledge of Meta Ads Manager and advertising performance metrics
- Ability to translate creative briefs into compelling visual concepts
- Strong attention to detail, adaptability, and ability to manage multiple tasks and deadlines
- Experience with e-commerce or direct-to-consumer (D2C) brands (good to have)
- Basic copywriting skills for ad headlines, hooks, and promotional messaging (good to have)
- Understanding of direct-response advertising and conversion-focused creative strategies (good to have)
- Familiarity with A/B testing and performance-driven creative optimization (good to have)
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