IxDF Certificate of Completion

Journey Mapping

IxDF Course Certificate awarded to Francois Longpre for completing the "Journey Mapping" course
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The Interaction Design Foundation (IxDF) hereby certifies that the IxDF Course Certificate (ID #e390de9d-d5b8-4345-b1c4-00bb7cb1a307) has been conferred upon Francois Longpre in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex. View Course Curriculum.

This document serves as the official record of the above credential. Third parties may reference the certificate ID to verify its authenticity. The Interaction Design Foundation maintains permanent records of all credentials issued.

Verified Competencies Demonstrated by Francois Longpre

By completing this curriculum to the standards of the IxDF Educational Codex, Francois Longpre has demonstrated mastery of how to:

  • Produce experience maps, customer journey maps, and service blueprints that uncover product expansion opportunities, expose friction in the customer experience, identify high-value touchpoints, and connect customer-facing experience to backstage operations.
  • Select the right type of journey map for the business problem at hand.
  • Run journey mapping projects efficiently by choosing the right process for the situation (Map It Last, Map In the Middle, or Rapid Mapping) based on the depth of insight needed, time restrictions, and which stakeholders are available.
  • Read and critically evaluate journey maps at three levels of sophistication to interpret existing artifacts, judge their accuracy, and improve them for stronger decision-making.
  • Conduct both problem space and solution space research to ground design decisions in either fresh market opportunities or validated customer pain points.
  • Plan and run journey mapping workshops end-to-end, including specific facilitation techniques like dot voting, Roman consensus, and prioritization matrices for turning insights into prioritized action.
  • Facilitate Perspective Grid workshops that turn raw research and diverse stakeholder input into a structured, story-driven foundation for design strategy.
  • Diagnose the gap between current and ideal customer experiences and translate that gap into a documented list of specific opportunities for improvement.
  • Strengthen journey maps with narrative elements, qualitative and quantitative data, and visual artifacts.
  • Convert design ideas into structured experiments with SMART goals, clear hypotheses, and measurable success criteria, enabling fast learning and reducing the risk of low-value "zombie" projects.
  • Use personas effectively to build team empathy and decision-making alignment.
  • Build lightweight prototypes and run hallway tests to validate ideas.
  • Drive internal alignment by coordinating cross-functional teams, and external alignment by ensuring products and services match real customer needs.
  • Navigate organizational politics during journey mapping.
  • Keep journey maps alive as living documents: assign data owners, refresh maps after each experiment, and let new findings feed the next cycle of work.
  • IxDF Top 10%
 Course Taker
    IxDF Top 10% Course Taker distinction: Completed an IxDF course with a score of 90%
  • IxDF Local
 Group Member
    IxDF Local Group Member distinction: Member of an IxDF Local Group
  • IxDF Community Influencer
    IxDF Community Influencer distinction: Contributed meaningfully to IxDF Conversations
  • IxDF Master
 Class Learner
    IxDF Master Class Learner distinction: Completed one or more IxDF Master Classes
  • IxDF Certified
 Course Completer
    IxDF Certified Course Completer distinction: Completed one or more IxDF Courses.

Montreal, Canada

Francois Longpre

UI Designer at francois longpre design

IxDF Distinctions

Distinctions are conferred upon Francois Longpre in formal recognition of their notable achievements and contributions, as stipulated by the IxDF Educational Codex.

IxDF Certified
 Course Completer Distinction IxDF Certified Course Completer
Completed one or more
IxDF Courses.
IxDF Community Influencer Distinction IxDF Community Influencer
Contributed meaningfully
to IxDF Conversations
IxDF Local
 Group Member Distinction IxDF Local Group Member
Member of an
IxDF Local Group
IxDF Master
 Class Learner Distinction IxDF Master Class Learner
Completed one or more
IxDF Master Classes
IxDF Top 10%
 Course Taker Distinction IxDF Top 10% Course Taker
Completed an IxDF course
with a score of 90%
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Certificates Earned
by Francois Longpre

IxDF Course Certificates are awarded to Francois Longpre in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex.

IxDF Master Class Certificates Earned

IxDF Master Class Certificates are awarded to Francois Longpre in formal recognition of their attendance and ongoing commitment to learning from industry leaders.

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Strategic Product Design: How the Eigenquestion Saves You from Bad Design Decisions certificate

Strategic Product Design: How the Eigenquestion Saves You from Bad Design Decisions

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Design for AI Agents: Healthcare and High-Stakes Systems certificate

Design for AI Agents: Healthcare and High-Stakes Systems

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Hooked: How to Build Habit-Forming Products with Nir Eyal certificate

Hooked: How to Build Habit-Forming Products with Nir Eyal

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Design to Delight Every Generation: From Gen Z to Boomers certificate

Design to Delight Every Generation: From Gen Z to Boomers

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Influence Product Strategy with Design: Learn from a Booking.com Case Study certificate

Influence Product Strategy with Design: Learn from a Booking.com Case Study

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Healthcare UX: Design for Patient Engagement and Technology Adoption certificate

Healthcare UX: Design for Patient Engagement and Technology Adoption

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Radical Participatory Design: Insights From NASA’s Service Design Lead certificate

Radical Participatory Design: Insights From NASA’s Service Design Lead

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How to Break into UX Design and Product Design: A Career Change Guide certificate

How to Break into UX Design and Product Design: A Career Change Guide

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UX Magic: Achieve 10X Better Designs Through Semantic Interaction Design certificate

UX Magic: Achieve 10X Better Designs Through Semantic Interaction Design

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Earn Your Seat at the Table: Leadership Lessons for Designers certificate

Earn Your Seat at the Table: Leadership Lessons for Designers

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How to Master the Invisible Work:  Practical Tips and Insights to Build a Design Culture and Advance Your Career certificate

How to Master the Invisible Work: Practical Tips and Insights to Build a Design Culture and Advance Your Career

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Learning Experience Design: How to Create Powerful Learning Journeys certificate

Learning Experience Design: How to Create Powerful Learning Journeys

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Behavioral Design 101: How to Design for Behavior Change certificate

Behavioral Design 101: How to Design for Behavior Change

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How to Elevate the User Experience of AI with Design Patterns certificate

How to Elevate the User Experience of AI with Design Patterns

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User Stories Don't Help Users: Introducing Persona Stories certificate

User Stories Don't Help Users: Introducing Persona Stories

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How to Design for Neurodiversity: Inclusive Content and UX certificate

How to Design for Neurodiversity: Inclusive Content and UX

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How to Design Engaging Products: Insights from Fortnite's UX certificate

How to Design Engaging Products: Insights from Fortnite's UX

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Exclusive: Design for a Better World, a Discussion with Don Norman certificate

Exclusive: Design for a Better World, a Discussion with Don Norman

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Emotional Design: Evoke Emotional Responses Through Design certificate

Emotional Design: Evoke Emotional Responses Through Design

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Beyond Interfaces: The UI Design Skills You Need to Know certificate

Beyond Interfaces: The UI Design Skills You Need to Know

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Mental Models: How to Design for the Way Your Users Think certificate

Mental Models: How to Design for the Way Your Users Think

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Design For Agile: Common Mistakes and How to Avoid Them certificate

Design For Agile: Common Mistakes and How to Avoid Them

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How to Use Card Sorting for Better Information Architecture certificate

How to Use Card Sorting for Better Information Architecture

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IxDF Membership Certificate

This IxDF Membership Certificate (ID #NxG4g0JgG) has been issued to Francois Longpre in formal recognition of their membership of the Interaction Design Foundation (IxDF).

The authenticity of this membership certificate can be verified on this permanent link.

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