Become a UX Designer from Scratch

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What You’ll Learn

  • An introduction to the areas of study categorized under the umbrella of “user experience”
  • Key design principles established over the last four decades that together form the basis of a user’s experience of a product or service
  • Key psychological principles that underlie these design principles
  • What cognitive processes underlie human-computer interaction, and how to design with this knowledge in mind
  • How visual perception affects the viewing experience
  • Examples of good and bad design to help you avoid common mistakes
  • The importance of usability over aesthetics

User experience, or UX, has been a buzzword since about 2005, and according to tech research firm Gartner, the focus on digital experience is no longer limited to digital-born companies anymore. Chances are, you’ve heard of the term, or even have it on your portfolio. But, like most of us, there’s also a good chance that you sometimes feel unsure of what the term “user experience” actually covers.

[User experience] is used by people to say, Im a user experience designer, I design websites, or I design apps. [] and they think the experience is that simple device, the website, or the app, or who knows what. No! Its everythingits the way you experience the world, its the way you experience your life, its the way you experience the service. Or, yeah, an app or a computer system. But its a system thats everything.

Don Norman, pioneer and inventor of the term user experience”, in an interview with NNGroup

As indicated by Don Norman, User Experience is an umbrella term that covers a number of different areas. When you work with user experience, it’s crucial to have a good understanding of what those areas are so that you know what tools are available to you.

Throughout this course, you will gain a thorough understanding of the various design principles that come together to create a user’s experience when using a product or service. As you proceed, you’ll learn the value user experience design brings to a project, and what areas you must consider when you want to design great user experiences. Because user experience is an evolving term, we can’t give you a definition of ‘user experience’ to end all discussions, but we will provide you with a solid understanding of the different aspects of user experience, so it becomes clear in your mind what is involved in creating great UX designs.

If you are new to the Interaction Design Foundation, this course is a great place to start because it brings together materials from many of our other courses. This provides you with both an excellent introduction to user experience and with a preview of the courses we have to offer to help you develop your future career. After each lesson, we will introduce you to the courses you can take if a specific topic has caught your attention. That way, you’ll find it easy to continue your learning journey.

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Is This Course Right for You?

  • You want to land a job in design – or get a promotion.
  • You want to learn real-world design skills that are valuable in any job and any industry.
  • You want timeless human-centered skills AI cannot replace and turn AI into your superpower.
  • You're tired of wasting time on influencers and want to learn from real experts.
  • You want actual career outcomes, like increasing your salary potential and job opportunities.
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Course Overview:

  • Each week, one lesson becomes available.
  • Study flexibly. Take as much time as you want.
  • 17h, 54m over 7 weeks (est.).

Lesson 0: Welcome and Introduction

To be scheduled. Estimated time to complete: 1 hour, 43 mins.

  • In-depth video lesson with experts, animations and templates. 0.1 An Introduction to Courses from IxDF (33 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 0.2 Get Help, Career Advice, and Job Opportunities (6 mins)
  • In-depth video lesson with experts, animations and templates. 0.3 How to Get Your Course Certificate (19 mins)
  • Community-based learning and networking. 0.4 Grow Your Global Network and Build Your Brand (12 mins)

Lesson 1: Introduction to User Experience

To be scheduled. Estimated time to complete: 3 hours, 13 mins.

  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 1.1 Welcome to Become a UX Designer from Scratch (11 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 1.2 What is User Experience? (16 mins)
  • In-depth video lesson with experts, animations and templates. 1.3 Why is UX Design so Important (16 mins)
  • In-depth video lesson with experts, animations and templates. 1.4 Mind the Empathy Gap (1 hour, 5 mins)

Lesson 2: Why You Should Care about User Experience

To be scheduled. Estimated time to complete: 3 hours, 6 mins.

  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 2.1 Welcome and Introduction (6 mins)
  • In-depth video lesson with experts, animations and templates. 2.2 How to Sell UX Design to Clients (2 hours, 28 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 2.3 User Research: What It Is and Why You Should Do It (23 mins)
  • Community-based learning and networking. 2.4 Community-based learning and networking (6 mins)

Lesson 3: Understanding User Experience

To be scheduled. Estimated time to complete: 2 hours, 41 mins.

  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 3.1 Welcome and Introduction (6 mins)
  • In-depth video lesson with experts, animations and templates. 3.2 Marc Hassenzahl’s Introduction to User Experience (33 mins)
  • In-depth video lesson with experts, animations and templates. 3.3 Marc Hassenzahl’s Guidelines for Experience Design (1 hour, 9 mins)
  • In-depth video lesson with experts, animations and templates. 3.4 Marc Hassenzahl’s Future Directions for Experience Design (38 mins)

Lesson 4: Three Aspects of Product Experience

To be scheduled. Estimated time to complete: 2 hours, 23 mins.

  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 4.1 Welcome and Introduction (6 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 4.2 Norman's Three Levels of Design (38 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 4.3 Visceral Level of Processing (49 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 4.4 Behavioral Level of Processing (24 mins)

Lesson 5: Emotion and Experience

To be scheduled. Estimated time to complete: 3 hours, 45 mins.

  • In-depth video lesson with experts, animations and templates. 5.1 Welcome and Introduction (17 mins)
  • In-depth video lesson with experts, animations and templates. 5.2 Emotions in Systems (27 mins)
  • In-depth video lesson with experts, animations and templates. 5.3 Application Areas (1 hour, 1 min)
  • In-depth video lesson with experts, animations and templates. 5.4 Crackers Case Study (58 mins)

Lesson 6: Design Thinking

To be scheduled. Estimated time to complete: 2 hours, 47 mins.

  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 6.1 Welcome and Introduction (6 mins)
  • In-depth video lesson with experts, animations and templates. 6.2 5 Stages in the Design Thinking Process (48 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 6.3 Stage 1 in the Design Thinking Process: Empathise with Your Users (28 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 6.4 Stage 2 in the Design Thinking Process: Define the Problem and Interpret the Results (21 mins)

Lesson 7: IxDF Course Certificate and Course Wrap-up

To be scheduled. Estimated time to complete: 12 mins.

  • In-depth video lesson with experts, animations and templates. 7.1 How to Add Your IxDF Certificate to LinkedIn (6 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 7.2 Help Us Help You: Course Evaluation (4 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 7.3 Six Steps to Your Career Success (3 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 7.4 Get Your IxDF Course Certificate (2 mins)

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Veena Sankaranarayanan
Veena Sankaranarayanan
Senior UX designer

I learned a good deal from various lesson items and design examples. I also appreciate how repeating key topics helped me memorize them and kept me well involved. Thank you.

Juan Xabier Monjas Campandegui
Juan Xabier Monjas Campandegui

Perfect balance between knowledge, capacity to transmit the knowledge and sense of humor.

Prince Onyeabor
Prince Onyeabor
Digital Product Manager

I liked how the instructors were able to link what they are saying to real life scenarios, it helped to consolidate learning for me.