User-Centred Design - Module 3
Welcome!
Welcome to the third module of three from the course 'User-Centred Design'.
What's special about Guerrilla UCD
Usability and good user experience need to be built into products and services. They're not something you can add afterwards. Giving sole responsibility for user experience to specialists, with little support or understanding from the rest of the team is all too common, with considerable frustration and wasted effort on both sides. This series of webinars aims to redress the imbalance by bringing user-centred design to the whole team and putting the case for a critical focus on users when we're building interactive systems. We're not trying to turn software developers into usability specialists, but approaches like Agile need everyone on the team to be aware of issues like quality and usability. And that's where Guerrilla UCD comes in.
Whether you're a lone voice in your corporate wilderness or a whole team trying to improve usability and user experience, our Guerrilla UCD webinars have a lot to offer. They're designed for a broad audience, not just usability and user experience experts (although some sessions, such as 'Making the Case for UCD in Agile' do lean more in that direction).
The sessions are run by William Hudson, a leading expert in user-centred design who consults and teaches internationally. They will have a practical focus but with enough background and theory to help you understand more complex issues. To allow you to fill in some of the gaps and to take things further yourself, each session has (optional) related reading consisting of over 40 titles across a broad array of subjects.
Guerrilla UCD Module 1 of 3 - Strategy
The five strategy webinars present the basics of designing for usability. They include
- Visual Design for Usability
- Navigation & Menu Design
- SEO & Accessibility
- Human Error, Messages & Feedback
- Usability Evaluation
These topics address some of the most basic issues in building a wide range of interactive systems including desktop applications and web sites. They will be relevant to anyone involved in the design and development process.
Each of the 3 modules can be taken independently although module 1 is recommended as a precursor to the others for those with little or no knowledge of usability, user experience, or user-centred design.
Guerrilla UCD Module 2 of 3 - Tactics
These are more in-depth than the strategy sessions, addressing specific topics and techniques:
- Card Sorting
- Dynamic Web Pages
- Web & Intranet Content
- Advanced Users
- Persuasive/Seductive Design
Like the strategy webinars, they are intended for a broad audience although Web & Intranet Content will be of particular interest to content authors (or those responsible for managing content).
Each of the 3 modules can be taken independently although module 1 is recommended as a precursor to the others for those with little or no knowledge of usability, user experience, or user-centred design.
Guerrilla UCD Module 3 of 3 - Lean and Agile
The lean and Agile sessions are more about process and how to make users the focal point of design. They include
- Making the Case for UCD (aimed primarily at usability and UX specialists)
- Integrating UCD & Agile
- Agile UX (1): Users, Personas & Design Maps
- Agile UX (2): Use Cases, Stories & Scenarios
- Agile UX (3): Conceptual Models
These sessions tackle the difficult issues of how to persuade colleagues, teams and organizations that users should be central to the design and development of interactive systems. The three Agile UX webinars address practical techniques such as personas, design maps and conceptual models that help the focus to stay on real users and their needs throughout development.
Each of the 3 modules can be taken independently although module 1 is recommended as a precursor to the others for those with little or no knowledge of usability, user experience, or user-centred design.
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Course Overview
- Each week, one lesson becomes available.
- Study flexibly. Take as much time as you want.
Lesson 0: Welcome and Introduction
To be scheduled. Estimated time to complete: 1 hour, 32 mins.
Lesson 1: Making the Case for UCD in Agile
To be scheduled. Estimated time to complete: 3 hours, 34 mins.
Lesson 2: Integrating UCD & Agile
To be scheduled. Estimated time to complete: 3 hours, 20 mins.
Lesson 3: Agile UX: Users, Personas & Design Maps
To be scheduled. Estimated time to complete: 3 hours, 11 mins.
Lesson 4: Agile UX: Use Cases, Stories & Scenarios
To be scheduled. Estimated time to complete: 3 hours, 17 mins.
Lesson 5: Agile UX: Conceptual Models
To be scheduled. Estimated time to complete: 3 hours, 15 mins.
Lesson 6: IxDF Course Certificate and Course Wrap-up
To be scheduled. Estimated time to complete: 13 mins.
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High-impact design and AI skills
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Learn from 211 industry leaders
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Why are design skills so important right now?
Design skills are valuable for both you personally and for your company.
For you personally, design skills are important because:
Design roles are growing faster than average. The World Economic Forum ranks human-centered design among the fastest-growing skill areas through 2030.
Employers increasingly expect design skills across roles, not just from designers. Knowing design thinking, user research, or UX principles makes you more competitive in any field.
Designers who combine human-centered skills with AI expertise are in especially high demand.
For your company, design skills are important because:
Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.
I'm not a designer. Why should I learn design and AI?
Design and tech skills can open up career opportunities.
For example, if you're in a field such as:
Marketing, communication, HR, software development, customer service, business management, healthcare, teaching, and many more.
Why can design skills make you valuable in these jobs and industries?
That's because:
Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.
Will this course give me hands-on, job-ready skills and help me build my portfolio?
Yes!.
You'll gain fluency in design processes and get job-ready, hands-on skills you can apply immediately.
This course makes it easy for you with templates and step-by-step guides, so you can easily present to managers and clients. All licensed for commercial use.
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Need more detailed instructions?
How long does it take to complete this course?
You can see the estimated total learning time just above.
But remember, it's entirely up to you! You can learn at your own comfortable pace. Anytime and anywhere, whether you're working full-time or juggling life and kids.
I missed the enrollment, and now the course is closed. What can I do?
Don't worry, we will re-run the course soon.
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We display the "XX% booked" status on our courses to be transparent about the course availability.
Stay tuned for the next enrollment period. Be sure to sign up early! Meanwhile, you can sign up for another course you find interesting. Remember, you can take as many courses as you want without paying extra.
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We can help you in several ways.
Join meetups in your city: Join the regular meetups in your city in a nearby cafe or office building to have fun and learn with people just like you. You get full access to IxDF Local Groups where you can build your network, find new opportunities, or simply enjoy yourself in the company of people who are passionate about design. The meetings are completely optional and are spread across app. 500 cities worldwide.
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I scored less than 70% in a course, so I didn't qualify for a certificate. Can I try again?
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Simply retake the course and keep moving forward!
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To retake a course, just follow these steps:
Go to your profile and click on the course you'd like to retake.
Scroll down until you see the "Drop This Course" section.
Tap the button that says, "Drop My Course Now."
Head back to our Courses page and re-enroll yourself in the course.
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NB: Please note that when you drop a course, you'll lose your progress and any answers you've already submitted in the course.
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