How to Create Intuitive Products by Imitating Physicality

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In This Course, You'll

  • Get excited when you create simple, intuitive experiences people love! What if you could design products people instantly understood? Successful devices from brands like Apple have one thing in common: they turn complex tech into something that feels natural and familiar. It's easier than you think, because you already simplify interactions every day, like organizing your kitchen so anyone can quickly find things. This course builds on the skills you already have, so it's easy to master intuitive product design, even if you don't design interfaces yourself.

  • Make yourself invaluable when you learn how to design products that drive higher adoption rates and stronger brand loyalty! Companies that prioritize intuitive User Experience (UX) Design outperform the market by a whopping 219%. Why? Because good design makes people smile. More smiles, more impact, better results, and greater salary potential. As products become enhanced by AI, you stay in demand when you can use timeless human-centered design skills to turn complexity into clarity. That's what drives loyalty, impact, and long-term success.

  • Gain confidence and credibility when you discover the secret to interactions that feel like second nature. It's easier than you think, even if design is completely new to you. You'll use your existing human skills, like empathy, problem-solving, and your natural understanding of physical interactions, to reduce the learning curve and create effortless interfaces people love coming back to. Whether you're in tech, consumer goods, or services, intuitive design will make your work more impactful, no matter your industry.

It's Easy to Fast-Track Your Career with the World's Best Experts

Master complex skills effortlessly with proven best practices and toolkits directly from the world's top design experts. Meet your expert for this course:

  • Alan Dix: Author of the bestselling book “Human-Computer Interaction” and Director of the Computational Foundry at Swansea University.

Get an Industry-Recognized IxDF Course Certificate

Increase your credibility, salary potential and job opportunities by showing credible evidence of your skills.

IxDF Course Certificates set the industry gold standard. Add them to your LinkedIn profile, resumé, and job applications.

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Our clients: IBM, HP, Adobe, GE, Accenture, Allianz, Phillips, Deezer, Capgemin, Mcafee, SAP, Telenor, Cigna, British Parliament, State of New York

Is This Course Right for You?

  • You want to land a job in design – or get a promotion.
  • You want to learn real-world design skills that are valuable in any job and any industry.
  • You want timeless human-centered skills AI cannot replace and turn AI into your superpower.
  • You're tired of wasting time on influencers and want to learn from real experts.
  • You want actual career outcomes, like increasing your salary potential and job opportunities.
Explore Course Content

Loved by People Around the World

View full testimonial from Ana Rajner
Ana Rajner
Ana Rajner
ux anthropologist

I love it. And Alan is so great. It is my first time to take his course, but I will dig for more of his courses. He takes so simple examples...

Certificate
View full testimonial from Jenny Vogel
Jenny Vogel
Jenny Vogel
Product Designer

I loved his storytelling and examples! At first, I did think the videos were a bit long, and maybe even a little bit of repetitive info, but...

IxDF Course Certificate awarded to Jenny Vogel for completing the "How to Create Intuitive Products by Imitating Physicality" course

Your New Life. Starts Now

  1. Take IxDF Online Courses by Industry Experts

    Design a life and career you love. Industry leaders from Adobe, Google, and NASA guide you step-by-step. Design skills help you grow in any job, any industry.

  2. Turn AI Into Your Superpower

    IxDF teaches you the human-centric skills AI cannot replace and how to turn AI into your superpower.

  3. Increase Your Career Opportunities

    Salaries for people who learn design surpass $200K in cities like San Francisco, with 45% projected job growth globally.

  4. Get Industry-Trusted Certificates to Stand Out

    Add IxDF Course Certificates to your LinkedIn profile and resumé: show hiring managers you belong to an elite group.

Without IxDF With IxDF

Course Overview:

  • Each week, one lesson becomes available.
  • Study flexibly. Take as much time as you want.
  • 7h, 31m over 1 weeks (est.).

Lesson 0: Welcome and Introduction

To be scheduled. Estimated time to complete: 1 hour, 43 mins.

  • In-depth video lesson with experts, animations and templates. 0.1 An Introduction to Courses from IxDF (33 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 0.2 Get Help, Career Advice, and Job Opportunities (6 mins)
  • In-depth video lesson with experts, animations and templates. 0.3 How to Get Your Course Certificate (19 mins)
  • Community-based learning and networking. 0.4 Grow Your Global Network and Build Your Brand (12 mins)

Lesson 1: Designing for Physicality

To be scheduled. Estimated time to complete: 2 hours, 26 mins.

  • In-depth video lesson with experts, animations and templates. 1.1 Designing for physicality: Introduction (32 mins)
  • In-depth video lesson with experts, animations and templates. 1.2 Aspects of physicality (1 hour, 30 mins)
  • In-depth video lesson with experts, animations and templates. 1.3 Studying physicality (20 mins)
  • Community-based learning and networking. 1.4 Conversations: Community-Based Learning and Networking (6 mins)

Lesson 2: What is physical?

To be scheduled. Estimated time to complete: 2 hours, 5 mins.

  • In-depth video lesson with experts, animations and templates. 2.1 What is physical? - Kinds of things (26 mins)
  • In-depth video lesson with experts, animations and templates. 2.2 What is physical? - Rules of the world (59 mins)
  • In-depth video lesson with experts, animations and templates. 2.3 Continuity in time and space (36 mins)
  • Community-based learning and networking. 2.4 Conversations: Community-Based Learning and Networking (6 mins)

Lesson 3: Physicality and devices

To be scheduled. Estimated time to complete: 3 hours, 0 mins.

  • In-depth video lesson with experts, animations and templates. 3.1 Everyday devices to physigrams (22 mins)
  • In-depth video lesson with experts, animations and templates. 3.2 Multiple feedback loops (1 hour, 13 mins)
  • In-depth video lesson with experts, animations and templates. 3.3 Device unplugged (1 hour, 21 mins)
  • Community-based learning and networking. 3.4 Conversations: Community-Based Learning and Networking (6 mins)

Lesson 4: IxDF Course Certificate and Course Wrap-up

To be scheduled. Estimated time to complete: 12 mins.

  • In-depth video lesson with experts, animations and templates. 4.1 How to Add Your IxDF Certificate to LinkedIn (6 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 4.2 Help Us Help You: Course Evaluation (4 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 4.3 Six Steps to Your Career Success (3 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 4.4 Get Your IxDF Course Certificate (2 mins)

Start Today

  • Get unlimited access to all 40 self-paced courses, at no extra cost.
  • Learn human-centric skills AI cannot replace and how to turn AI into your superpower.
  • Build your salary potential with industry-recognized certificates.
  • 1,146,258 enrollments and counting.
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Pierleone Loreti
Pierleone Loreti
Product designer

Thanks for this course: I find it really stimulating and it gives lots of insights in what human expects from machines and objects.

Ana Rajner
Ana Rajner
ux anthropologist

I love it. And Alan is so great. It is my first time to take his course, but I will dig for more of his courses. He takes so simple examples, but explains a lot. Thank you IDF for this experience.

Michael Scharber
Michael Scharber
Data Designer & Information Architect

The instructor (Alan Dix) is animated, clear, engaging and entertaining.

Laura Ardelean
Laura Ardelean
UX Designer

The content was presented in a very natural way and I felt like a student participating in a modern class about design. I loved the teaching by showing approach, the fact that brought basic objects to help explain some abstract concepts.

Elesha Vartak
Elesha Vartak
Student

Alan's explanations are organic conversations, making it easy to understand the topic.

Dhiresh Patel
Dhiresh Patel
User Experience Architect

I think the instructor was very engaging, and his delivery kept me interested.

Jenny Vogel
Jenny Vogel
Product Designer

I loved his storytelling and examples! At first, I did think the videos were a bit long, and maybe even a little bit of repetitive info, but I realized through the course it was really starting to sink in. I loved the thought provoking questions and the openness of them. I feel like the grading was nice to see right away so I could understand if I was answering them correctly or needed to improve my essay answers in some way.