Get Your Product Used: Adoption and Appropriation

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In This Course, You'll

  • Get excited about how you can use design to get more people to use your products repeatedly and enthusiastically! Did you know that 95% of new products fail shortly after launch? Usability and user experience alone won't guarantee success. In this course, you'll discover how to turn prospects into customers and customers into passionate advocates. It's easier than you think, even if you're completely new to design, because you already have transferable skills like strategic thinking, curiosity, and communication. Your skills in adoption and appropriation empower you to create products that people integrate into their lives.

  • Make yourself invaluable with powerful design skills that directly increase adoption, drive business growth, and fast-track your career. Learn how to strategically engage early adopters and achieve critical mass for successful product launches. As AI becomes part of how products are developed, tested, and scaled, you stay in demand when you can design experiences people connect with and choose to return to. These timeless human-centered design skills help you guide AI so faster production still leads to ethical experiences that people can trust and love.

  • Gain confidence and credibility with bite-sized lessons and practical exercises you can immediately apply at work. Master the Path of Use to understand what drives usage and captivates people. You'll use the economics of design, network effects, and social systems to drive product adoption in any industry. Analyze real-world product launch successes and failures, and learn from others' mistakes so you can avoid costly trial and error. This course will give you the hands-on design skills you need to launch products with greater confidence and success.

It's Easy to Fast-Track Your Career with the World's Best Experts

Master complex skills effortlessly with proven best practices and toolkits directly from the world's top design experts. Meet your expert for this course:

  • Alan Dix: Author of the bestselling book “Human-Computer Interaction” and Director of the Computational Foundry at Swansea University.

Get an Industry-Recognized IxDF Course Certificate

Increase your credibility, salary potential and job opportunities by showing credible evidence of your skills.

IxDF Course Certificates set the industry gold standard. Add them to your LinkedIn profile, resumé, and job applications.

Course Certificate Example

Be in distinguished company, alongside industry leaders who train their teams with the IxDF and trust IxDF Course Certificates.

Our clients: IBM, HP, Adobe, GE, Accenture, Allianz, Phillips, Deezer, Capgemin, Mcafee, SAP, Telenor, Cigna, British Parliament, State of New York

Is This Course Right for You?

  • You want to land a job in design – or get a promotion.
  • You want to learn real-world design skills that are valuable in any job and any industry.
  • You want timeless human-centered skills AI cannot replace and turn AI into your superpower.
  • You're tired of wasting time on influencers and want to learn from real experts.
  • You want actual career outcomes, like increasing your salary potential and job opportunities.
Explore Course Content

Loved by People Around the World

View full testimonial from Tiago Camacho
Tiago Camacho
Tiago Camacho
Senior UX Designer

Alan Dix is a grandmaster of HCI and his vast knowledge really shines through. I think his explanations in several of the topics are very us...

IxDF Course Certificate awarded to Tiago Camacho for completing the "Get Your Product Used: Adoption and Appropriation" course
View full testimonial from Ladin Boluk
Ladin Boluk
Ladin Boluk
UX/UI Designer

I like that the text and video material covered the same material; it was like having built-in reviews. Also, I think this course felt more...

IxDF Course Certificate awarded to Ladin Boluk for completing the "Get Your Product Used: Adoption and Appropriation" course
View full testimonial from Camila Paixão
Camila Paixão
Camila Paixão
Product Designer

The course is great. Initially, I had thought the course would be basic but i was wrong. I really liked the didactics and the way in which t...

IxDF Course Certificate awarded to Camila Paixão for completing the "Get Your Product Used: Adoption and Appropriation" course

Your New Life. Starts Now

  1. Take IxDF Online Courses by Industry Experts

    Design a life and career you love. Industry leaders from Adobe, Google, and NASA guide you step-by-step. Design skills help you grow in any job, any industry.

  2. Turn AI Into Your Superpower

    IxDF teaches you the human-centric skills AI cannot replace and how to turn AI into your superpower.

  3. Increase Your Career Opportunities

    Salaries for people who learn design surpass $200K in cities like San Francisco, with 45% projected job growth globally.

  4. Get Industry-Trusted Certificates to Stand Out

    Add IxDF Course Certificates to your LinkedIn profile and resumé: show hiring managers you belong to an elite group.

Without IxDF With IxDF

Course Overview:

  • Each week, one lesson becomes available.
  • Study flexibly. Take as much time as you want.
  • 14h, 8m over 1 weeks (est.).

Lesson 0: Welcome and Introduction

To be scheduled. Estimated time to complete: 1 hour, 43 mins.

  • In-depth video lesson with experts, animations and templates. 0.1 An Introduction to Courses from IxDF (33 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 0.2 Get Help, Career Advice, and Job Opportunities (6 mins)
  • In-depth video lesson with experts, animations and templates. 0.3 How to Get Your Course Certificate (19 mins)
  • Community-based learning and networking. 0.4 Grow Your Global Network and Build Your Brand (12 mins)

Lesson 1: Intro to Useful Terms and Ideas

To be scheduled. Estimated time to complete: 3 hours, 52 mins.

  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 1.1 An Introduction to Adoption and Appropriation and Useful Terms (4 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 1.2 Useful, Usable, and Used: Why They Matter to Designers (22 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 1.3 How to Design for Ease of Use (17 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 1.4 An Introduction to Usability (24 mins)

Lesson 2: Designing for Adoption

To be scheduled. Estimated time to complete: 6 hours, 41 mins.

  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 2.1 Introduction – Designing for Adoption (4 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 2.2 Managing the Path of Use (19 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 2.3 How to Use the Product Life Cycle (20 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 2.4 Understanding Early Adopters and Customer Adoption Patterns (21 mins)

Lesson 3: Designing for Appropriation

To be scheduled. Estimated time to complete: 3 hours, 35 mins.

  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 3.1 Introduction – How to Design for Appropriation (4 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 3.2 Emotional Drivers for User and Consumer Behavior (15 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 3.3 Appropriation: The Reasons that Users Appropriate Products (19 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 3.4 Guidelines for Design for Appropriation (15 mins)

Lesson 4: IxDF Course Certificate and Course Wrap-up

To be scheduled. Estimated time to complete: 12 mins.

  • In-depth video lesson with experts, animations and templates. 4.1 How to Add Your IxDF Certificate to LinkedIn (6 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 4.2 Help Us Help You: Course Evaluation (4 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 4.3 Six Steps to Your Career Success (3 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 4.4 Get Your IxDF Course Certificate (2 mins)

Start Today

  • Get unlimited access to all 40 self-paced courses, at no extra cost.
  • Learn human-centric skills AI cannot replace and how to turn AI into your superpower.
  • Build your salary potential with industry-recognized certificates.
  • 1,146,258 enrollments and counting.
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Tiago Camacho
Tiago Camacho
Senior UX Designer

Alan Dix is a grandmaster of HCI and his vast knowledge really shines through. I think his explanations in several of the topics are very useful.

Fernando Martinez Carreon
Fernando Martinez Carreon
Interaction & UX Designer / IA

Well, I've started with one of the courses and felt it was fair to write once again just to say you that you are a great team of human, cognitive and pedagogy-centered professionals. I'm really glad that I've become a member and have all of these tons of information for self-paced learning, the content I read is great so far!

Ladin Boluk
Ladin Boluk
UX/UI Designer

I like that the text and video material covered the same material; it was like having built-in reviews. Also, I think this course felt more like an actual university class than others due to the length of the video content, which I really enjoyed.

Ongeziwe Konqana
Ongeziwe Konqana
UX Designer

They’re always ready to assist, and you get feedback quicker than a Pizza delivery on a Friday Night for real.

Stephanie Klausen
Stephanie Klausen
Senior Service & UX Designer

Extremely in-depth videos and discussion - really informative from an economic and strategic perspective. I learnt a great deal.

Lauren Smith
Lauren Smith
Design Lead

I loved the content and the examples the course covered. It was great to balance theory with insights from the real world.

Camila Paixão
Camila Paixão
Product Designer

The course is great. Initially, I had thought the course would be basic but i was wrong. I really liked the didactics and the way in which there is the possibility of reading and videos. The teacher explains very well.

Karen McArthur
Karen McArthur
User Experience Designer III

Love the examples for each concept. It really helps to make the connection and drive me towards thinking of my own examples.

Soma Soral
Soma Soral
Product Manager

A good mix of videos and content. Very clear and concise way to explain some complex things.