Gamification: Creating Addictive User Experience

Suited For: All to Intermediate
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Gamification, the process of adding game-like elements to real-world or productive activities, is a growing market. By making a product or service fit into the lives of users, and doing so in an engaging manner, gamification promises to create unique, competition-beating experiences that deliver immense value. In fact, Markets and Markets estimates that $11.1 billion will be spent on gamification efforts by 2020.

Venture capitalists, industry analysts, and academics alike see gamification as an industry with huge growth potential. It is transforming business models by creating new ways to ensure longer-term engagement, extending relationships, and driving customer and employee loyalty. As it’s a young industry, it should be easier to get a foot in the door with gamification companies. With demand for experienced designers far outstripping supply, businesses are going to be keen to take a chance on less-experienced but well-qualified designers.

This course is designed to give you the confidence and skills to undertake gamification design projects. It contains all you need to know about player-centered design and the skills that enable it. It has been developed by Janaki Kumar of SAP, one of the world’s foremost authorities on gamification in an enterprise context.

What you will learn

  • The difference between gamification and game design
  • How to use player-centered design processes for gamification
  • How to create player experiences that drive business missions
  • The management, monitoring, and measurement of the impact of gamification work
  • How to ensure that your gamification projects produce work which is legally compliant and ethically sound
  • Specific gamification projects that have been used in enterprise settings in order to help explain the benefits of gamification to corporate sponsors and decision makers

Who should take this course

This is an intermediate-level course recommended for anyone involved or interested in product design and development:

  • UX, UI, and web designers looking to incorporate gamification elements into their designs so as to increase user engagement
  • Project managers and marketers keen on understanding how gamification might help a product or service
  • Software engineers interested in rolling out game-like features in their products
  • Entrepreneurs looking to create apps or products that reward customer loyalty
  • Newcomers to design who are considering making a switch to UX, UI, or web design

Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.

Learn and work with a global team of designers

When you take part in this course, you will join a global multidisciplinary team working on the course and the exercises at the same time as you. You will work together to improve your skills and understanding. Your course group will be made up of an incredibly diverse group of professionals, all of whom have the same objective—to become successful designers. It’s your chance to learn, grow, and network with your peers across the planet.

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Is This Course Right for You?

  • You want an evidence-based curriculum taught by industry leaders.
  • You want real-world design skills that translate directly into professional practice.
  • You want to earn industry-recognized credentials.
  • Your time is too valuable for scattered free content with no structure.
  • You want learning that leads to better roles and stronger earning potential over time.
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Loved by People Around the World

View full testimonial from Dereck du Toit
Dereck du Toit
Dereck du Toit
UX Researcher & Strategist

I am recommending membership for IDF to everyone in this space – and everyone buys in because it so incredibly industry relevant.

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How It Works

  1. Build High-Impact AI and Design Skills

    Industry leaders from companies like Adobe, Google, and NASA teach you real-world skills grounded in industry practice and research.

  2. Combine AI and Timeless Design Skills

    Learn both AI and the human-centered design skills that AI can't replace.

  3. Earn Industry-Recognized Certificates

    Add IxDF Course Certificates to your LinkedIn profile and résumé to show you've completed an evidence-based curriculum taught by industry leaders.

  4. Turn Your Skills Into Career Opportunities

    Use your new skills to take on higher-value work, qualify for promotions or find a role that fits you better.

  5. Build a Network That Supports Your Career

    Connect with designers in 497 cities across 107 countries. Learn together, get mentored, and build relationships that open doors.

Course Overview

  • Each week, one lesson becomes available.
  • Study flexibly. Take as much time as you want.

Lesson 0: Welcome and Introduction

To be scheduled. Estimated time to complete: 1 hour, 32 mins.

Lesson 1: What is Gamification?

To be scheduled. Estimated time to complete: 2 hours, 43 mins.

Lesson 2: What Makes a Game Fun?

To be scheduled. Estimated time to complete: 3 hours, 33 mins.

Lesson 3: Player Centered Design

To be scheduled. Estimated time to complete: 2 hours, 17 mins.

Lesson 4: It's all About the Player

To be scheduled. Estimated time to complete: 3 hours, 27 mins.

Lesson 5: The Mission Possible

To be scheduled. Estimated time to complete: 2 hours, 56 mins.

Lesson 6: Motivating Your Players

To be scheduled. Estimated time to complete: 2 hours, 51 mins.

Lesson 7: Game Mechanics - Reasons to Play

To be scheduled. Estimated time to complete: 3 hours, 3 mins.

Lesson 8: Getting It Right' - Managing, Monitoring and Measuring

To be scheduled. Estimated time to complete: 4 hours, 3 mins.

Lesson 9: The Law and Ethics of Gamification

To be scheduled. Estimated time to complete: 2 hours, 44 mins.

Lesson 10: Gamification and the Enterprise (Real World Examples)

To be scheduled. Estimated time to complete: 2 hours, 34 mins.

Lesson 11: IxDF Course Certificate and Course Wrap-up

To be scheduled. Estimated time to complete: 13 mins.

What's Inside IxDF Membership?

  • High-impact design and AI skills

  • Learn from 211 industry leaders

  • 42 evidence-based courses

  • 162 one-hour Master Classes

  • Industry-recognized certificates

  • $2,189 worth of toolkits

  • 9,988 active design jobs

  • 10 structured career programs

  • Global community in 497 cities

  • $6,649 worth of premium tools

  • 276 ready-made templates

  • and much more

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Dereck du Toit
Dereck du Toit
UX Researcher & Strategist

I am recommending membership for IDF to everyone in this space – and everyone buys in because it so incredibly industry relevant.

Vera Dragilyova
Vera Dragilyova
Student

It is an honor to be part of your organization, and I am looking forward to growing and contributing to the field, thanks to the information, courses, and advice that your organization provides.

Julia Maroto Romero De Ávila
Julia Maroto Romero De Ávila
UI Artist and UX

I am happy with the content of this course and other contents in IDF's site. This is helping me to reinforce my knowledge and define the concepts, discovering I knew more things about UX that I expected!