Design Thinking: The Beginner's Guide

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Intermediate
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Some of the world’s leading brands, such as Apple, Google, Samsung, and General Electric, have rapidly adopted the design thinking approach, and design thinking is being taught at leading universities around the world, including Stanford d.school, Harvard, and MIT. What is design thinking, and why is it so popular and effective?

The overall goal of this design thinking course is to help you design better products, services, processes, strategies, spaces, architecture, and experiences. Design thinking helps you and your team develop practical and innovative solutions for your problems. It is a human-focused, prototype-driven, innovative design process. Through this course, you will develop a solid understanding of the fundamental phases and methods in design thinking, and you will learn how to implement your newfound knowledge in your professional work life. We will give you lots of examples; we will go into case studies, videos, and other useful material, all of which will help you dive further into design thinking.

Design thinking methods and strategies belong at every level of the design process. However, design thinking is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. What’s special about design thinking is that designers and designers’ work processes can help us systematically extract, teach, learn, and apply these human-centered techniques in solving problems in a creative and innovative way—in our designs, in our businesses, in our countries, and in our lives.

That means that design thinking is not only for designers but also for creative employees, freelancers, and business leaders. It’s for anyone who seeks to infuse an approach to innovation that is powerful, effective and broadly accessible, one that can be integrated into every level of an organization, product, or service so as to drive new alternatives for businesses and society.

What you will learn

  • How to apply design thinking to your problems in order to generate innovative and user-centric solutions
  • How to make use of practical design thinking methods in every stage of your problem, with the help of method templates
  • How to initiate a new working culture based on a user-centric approach, empathy, ideation, prototyping, and playful testing
  • How to employ ethnographic and analysis methods, such as interviews, focus groups, and surveys
  • How to prototype early and fast, as well as test your prototypes so as to reduce risks and accelerate organizational learning

Who should take this course

This is a beginner-level course suitable for anyone interested in mastering the powerful and versatile design thinking approach:

  • UX, UI, and graphic designers interested in gaining a new approach to solving design problems and generating solutions that work
  • Project managers looking for a holistic process that integrates all stakeholders in order to create user-centric solutions
  • Software engineers interested in playing a part in idea generation and the design process
  • Entrepreneurs looking to empathize with users and build products that fit the market and users’ lives
  • Marketers who want to gain a deep understanding of customers
  • Stakeholders of a project/company who are keen to get involved in the process of building a product or service
  • Anyone who is interested in an innovative problem-solving approach that can be applied to all types of problems in work and in life

Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.

Learn and work with a global team of designers

When you take part in this course, you will join a global multidisciplinary team working on the course and the exercises at the same time as you. You will work together to improve your skills and understanding. Your course group will be made up of an incredibly diverse group of professionals, all of whom have the same objective—to become successful designers. It’s your chance to learn, grow, and network with your peers across the planet.

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Is This Course Right for You?

  • You want to land a job in design – or get a promotion.
  • You want to learn real-world design skills that are valuable in any job and any industry.
  • You want timeless human-centered skills AI cannot replace and turn AI into your superpower.
  • You're tired of wasting time on influencers and want to learn from real experts.
  • You want actual career outcomes, like increasing your salary potential and job opportunities.
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Course Overview:

  • Each week, one lesson becomes available.
  • Study flexibly. Take as much time as you want.
  • 33h, 37m over 8 weeks (est.).

Lesson 0: Welcome and Introduction

To be scheduled. Estimated time to complete: 1 hour, 43 mins.

  • In-depth video lesson with experts, animations and templates. 0.1 An Introduction to Courses from IxDF (33 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 0.2 Get Help, Career Advice, and Job Opportunities (6 mins)
  • In-depth video lesson with experts, animations and templates. 0.3 How to Get Your Course Certificate (19 mins)
  • Community-based learning and networking. 0.4 Grow Your Global Network and Build Your Brand (12 mins)

Lesson 1: Getting Started thinking Outside of the Box

To be scheduled. Estimated time to complete: 3 hours, 19 mins.

  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 1.1 Welcome to Design Thinking: The Beginner's Guide (7 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 1.2 Breaking Thinking Patterns: Design Thinking (35 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 1.3 An Introduction to a Design-Specific Approach: Design Thinking (40 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 1.4 A Short & Incomplete History of Design Thinking (16 mins)

Lesson 2: The Fundamentals of Design Thinking

To be scheduled. Estimated time to complete: 9 hours, 7 mins.

  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 2.1 What is Design? (43 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 2.2 The Design Process (1 hour, 23 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 2.3 Design Types (1 hour, 12 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 2.4 Wicked and Not so Wicked Problems (1 hour, 16 mins)

Lesson 3: Define The Challenge

To be scheduled. Estimated time to complete: 4 hours, 59 mins.

  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 3.1 All roads lead to Rome (18 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 3.2 Mapping the Stakeholders (40 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 3.3 Take a Team Along (51 mins)
  • In-depth video lesson with experts, animations and templates. 3.4 Shaping Space D-School (12 mins)

Lesson 4: Empathize with the People

To be scheduled. Estimated time to complete: 4 hours, 10 mins.

  • In-depth video lesson with experts, animations and templates. 4.1 RSA Shorts - The Power of Empathy (10 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 4.2 Getting Started with Empathy (1 hour, 29 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 4.3 Developing an Empathic Approach (19 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 4.4 Barriers to Communication and Empathy (43 mins)

Lesson 5: The Typical Design Thinking Process

To be scheduled. Estimated time to complete: 3 hours, 19 mins.

  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 5.1 A Typical Design Thinking Process (42 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 5.2 Step Two: Observation: Design Thinking (11 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 5.3 Step Three: Define the Problem/Interpret the Results: Design Thinking (38 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 5.4 Step Four: Ideation: Design Thinking (13 mins)

Lesson 6: Analyze findings & Ideate

To be scheduled. Estimated time to complete: 4 hours, 24 mins.

  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 6.1 Getting Started (46 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 6.2 Elements that influence Ideation (53 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 6.3 Barriers to Ideation (25 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 6.4 Ideation Methods 1 (48 mins)

Lesson 7: Prototyping

To be scheduled. Estimated time to complete: 4 hours, 19 mins.

  • In-depth video lesson with experts, animations and templates. 7.1 Design Thinking - Empathy Based Prototyping (11 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 7.2 Getting Started with Prototyping (51 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 7.3 Success through failure (47 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 7.4 Types of Prototyping (20 mins)

Lesson 8: IxDF Course Certificate and Course Wrap-up

To be scheduled. Estimated time to complete: 12 mins.

  • In-depth video lesson with experts, animations and templates. 8.1 How to Add Your IxDF Certificate to LinkedIn (6 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 8.2 Help Us Help You: Course Evaluation (4 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 8.3 Six Steps to Your Career Success (3 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 8.4 Get Your IxDF Course Certificate (2 mins)

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