Design for the 21st Century with Don Norman

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In This Course, You'll

  • Get excited as you learn to design a better world. Whether you want to help families save money while reducing their carbon footprint, redesign how cities manage waste, or improve public health systems, this course will show you how. You don't need to be a designer. You just need the desire to make things better. Led by world-renowned designer Don Norman, you'll learn the powerful tools of human-centered design, systems thinking, and design thinking to tackle real-world challenges like climate change, inequality, public health, and more.

  • Make yourself invaluable when you build timeless human-centered design skills that are essential to make AI your superpower, so speed never comes at the cost of people's wellbeing. This course builds on and expands your deeply human skills like empathy, problem framing, and root-cause thinking that guide AI toward better, more responsible outcomes. You'll learn to apply these skills to drive innovation at work, lead meaningful projects, communicate your ideas clearly, and capture people's attention. This course helps you grow your impact, salary potential, and confidence—and feel deeply fulfilled. Did you know that design-driven companies are twice as likely to outperform their industry peers in revenue growth? The key is to go beyond traditional approaches and solve the real problems behind surface-level symptoms while integrating solutions seamlessly into real people's lives. You'll get the ability to design lasting change and learn how to work effectively with stakeholders to make it happen. You'll also discover how to move up in your company and take on bigger challenges.

  • Gain confidence and credibility as you apply your new skills from day one with ready-to-use templates such as the 5 Whys method. Create an optional case study aligned with the UN Sustainable Development Goals. By the end of this course, you'll have the skills and mindset to make a difference, whether that's in your job, your community, or the world. Let's co-create a better future starting now.

It's Easy to Fast-Track Your Career with the World's Best Experts

Master complex skills effortlessly with proven best practices and toolkits directly from the world's top design experts. Meet your expert for this course:

  • Don Norman: Father of User Experience (UX) Design, author of the legendary book “The Design of Everyday Things,” co-founder of the Nielsen Norman Group, and former VP of the Advanced Technology Group of Apple.

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Our clients: IBM, HP, Adobe, GE, Accenture, Allianz, Phillips, Deezer, Capgemin, Mcafee, SAP, Telenor, Cigna, British Parliament, State of New York

Is This Course Right for You?

  • You want to land a job in design – or get a promotion.
  • You want to learn real-world design skills that are valuable in any job and any industry.
  • You want timeless human-centered skills AI cannot replace and turn AI into your superpower.
  • You're tired of wasting time on influencers and want to learn from real experts.
  • You want actual career outcomes, like increasing your salary potential and job opportunities.
Explore Course Content

Loved by People Around the World

View full testimonial from Milena Valcheva
Milena Valcheva
Milena Valcheva
UI/UX Designer and Frontend Developer

Don Norman speaks extremely convincingly and with emotion, with which he manages to captivate the listener. This course changed my way of th...

IxDF Course Certificate awarded to Milena Valcheva for completing the "Design for the 21st Century with Don Norman" course
View full testimonial from Halima BRIK
Halima BRIK
Halima BRIK
Industrial Engineer

The course was incredibly insightful, and I gained so much from Don Norman's teachings. His deep knowledge of design and the real-world appl...

IxDF Course Certificate awarded to Halima BRIK for completing the "Design for the 21st Century with Don Norman" course
View full testimonial from Pablo Carbonari
Pablo Carbonari
Pablo Carbonari
Senior Experience Designer

This course is a must for students and practitioners of design. Sometimes, we ignore the world-changing potential that our profession has. T...

IxDF Course Certificate awarded to Pablo Carbonari for completing the "Design for the 21st Century with Don Norman" course
View full testimonial from Vishal Vasan
Vishal Vasan
Vishal Vasan
Enterprise Architect

The major strengths is to raise topics for enabling critical thinking. There is no straight forward solution to any of the topics from the m...

IxDF Course Certificate awarded to Vishal Vasan for completing the "Design for the 21st Century with Don Norman" course
View full testimonial from Devin Henkel-Legare
Devin Henkel-Legare
Devin Henkel-Legare
Director of Product Experience

Conceptually, the content was great and provided plenty of food for thought. I thought it did a good job of re-contextualizing the role of t...

IxDF Course Certificate awarded to Devin Henkel-Legare for completing the "Design for the 21st Century with Don Norman" course
View full testimonial from Anthony Saba
Anthony Saba
Anthony Saba
Clinical Assistant Professor/Director of UXD Certificate

It was a very inspiring course and is helpful for young and new designers to think about how they can be more successful in their careers an...

IxDF Course Certificate awarded to Anthony Saba for completing the "Design for the 21st Century with Don Norman" course

Your New Life. Starts Now

  1. Take IxDF Online Courses by Industry Experts

    Design a life and career you love. Industry leaders from Adobe, Google, and NASA guide you step-by-step. Design skills help you grow in any job, any industry.

  2. Turn AI Into Your Superpower

    IxDF teaches you the human-centric skills AI cannot replace and how to turn AI into your superpower.

  3. Increase Your Career Opportunities

    Salaries for people who learn design surpass $200K in cities like San Francisco, with 45% projected job growth globally.

  4. Get Industry-Trusted Certificates to Stand Out

    Add IxDF Course Certificates to your LinkedIn profile and resumé: show hiring managers you belong to an elite group.

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Course Overview:

  • Each week, one lesson becomes available.
  • Study flexibly. Take as much time as you want.
  • 11h, 39m over 4 weeks (est.).

Lesson 3: What Are the Design Skills You Will Need to Make a Difference in the 21st Century?

Available anytime after Mar 17th, 2026. Estimated time to complete: 5 hours, 27 mins.

Preview the Course Quality

Imagine how fast you can grow your skills and reach your goals.

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Start Today

  • Get unlimited access to all 40 self-paced courses, at no extra cost.
  • Learn human-centric skills AI cannot replace and how to turn AI into your superpower.
  • Build your salary potential with industry-recognized certificates.
  • 1,146,258 enrollments and counting.
Start Growing Now - $22/Mo
Closes in
08
days
05
hrs
21
mins
38
secs
35 % booked
Beginner
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5 Stars
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Nicholas J Schroeder
Nicholas J Schroeder
experience designer

It was a marvelous course that challenged me to think about my career and how to define myself in a rapidly changing and complex socio-technical environment.

Susan Winer
Susan Winer

Mr. Norman draws on great breadth and depth of knowledge and experience, and although he's describing Big Ideas, he breaks them down in a straightforward, common-sense approach. The material is organized progressively, each lesson building on the previous. His video presentation feels very human and accessible as if we were conversing over dinner.

Milena Valcheva
Milena Valcheva
UI/UX Designer and Frontend Developer

Don Norman speaks extremely convincingly and with emotion, with which he manages to captivate the listener. This course changed my way of thinking, not just from a design perspective, but completely.

Jorge Ignacio Figueroa Sarcos
Jorge Ignacio Figueroa Sarcos
Senior UX/UI Designer

Its Don Norman himself, we are learning from the best!

Halima BRIK
Halima BRIK
Industrial Engineer

The course was incredibly insightful, and I gained so much from Don Norman's teachings. His deep knowledge of design and the real-world applications of his principles were eye-opening. I particularly loved how he shared his personal success story, which added a personal touch and made the learning experience even more inspiring. As someone who cares deeply about the Earth, people—especially older individuals—and nature, I found myself resonating with the course's focus on empathy. It's refreshing to learn how to incorporate empathy for people, the environment, and societal challenges into design projects. This course not only enriched my understanding of UX-design but also inspired me to apply these principles to real-world issues in a way that makes a difference.

Pablo Carbonari
Pablo Carbonari
Senior Experience Designer

This course is a must for students and practitioners of design. Sometimes, we ignore the world-changing potential that our profession has. This course has brought light and life into that feeling every day hustle came to wear off.

Simindokht Tajikghanbari
Simindokht Tajikghanbari

The videos and examples Don Norman mentioned are helpful for grasping the central concept of each course and expanding the insight into various fields of issues.

Daniel Vilaplana
Daniel Vilaplana
Founder

Design Thinkin in a sustainable, human way, makes you think and revaluate your purpose in life way beyond just a UX designer, loved this.

Nicholas J Schroeder
Nicholas J Schroeder
experience designer

It stresses a necessary and crucial framing of the skills and competencies we designers must develop to survive in the 21st century.

Vishal Vasan
Vishal Vasan
Enterprise Architect

The major strengths is to raise topics for enabling critical thinking. There is no straight forward solution to any of the topics from the meeting. However the awareness raised in this topic will enable the prospective designers to start thinking bigger picture.

Devin Henkel-Legare
Devin Henkel-Legare
Director of Product Experience

Conceptually, the content was great and provided plenty of food for thought. I thought it did a good job of re-contextualizing the role of the designer.

Anthony Saba
Anthony Saba
Clinical Assistant Professor/Director of UXD Certificate

It was a very inspiring course and is helpful for young and new designers to think about how they can be more successful in their careers and how they can find more meaning in their work. I like that there is the case study project at the end. We plan on using it with our students in their course.

Giovanni Mercadante
Giovanni Mercadante
UX/UI Designer & iOS Developer

Don Norman is a certainty. I loved the short/medium length videos supplemented with text introductions/endings.