Creativity: Methods to Design Better Products and Services

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16
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In This Course, You'll

  • Get excited as you learn to innovate and get creative, even when you feel blocked! Did you know that creative thinking is the second most important skill hiring managers look for, across all jobs and industries? This course will give you the skills to design innovative solutions and products that stand out. It's easier than you think! No matter your background, you can effortlessly learn to tap into creativity. You'll apply proven methods to break out of habitual thinking, spark new ideas anytime, and capture them before they disappear!

  • Make yourself invaluable with divergent and convergent ideation techniques that have real business impact. In a world where AI can generate endless ideas, you stay in demand when you know which ideas to explore, which to combine, and which to move forward. Timeless human-centered design skills help you focus creativity on real needs, and that’s how you can turn AI from a tool into your new creative superpower. Companies that prioritize creativity achieve 67% more organic revenue growth. Creativity is just as valuable in finance, engineering, and healthcare as it is in creative professions. Every industry thrives on innovative ideas. In this course, you'll use ideation methods like multiple classifications and three-way comparisons to see opportunities others miss and bring bold ideas to life.  

  • Gain confidence and credibility with 15+ downloadable templates to fast-track your creativity! You'll learn how to use busywork to enable your creativity in daily planning and foster a creative team environment. You'll apply step-by-step strategies to beat procrastination, bias, and fixation, and ensure your creative process remains productive—even under pressure. You'll get hands-on experience and walk away with a polished case study for your portfolio if you choose to complete the optional ideation project. If you want to solve big problems, improve lives, and build a better world with innovative solutions people love, then this course is the perfect place to start.

It's Easy to Fast-Track Your Career with the World's Best Experts

Master complex skills effortlessly with proven best practices and toolkits directly from the world's top design experts. Meet your experts for this course:

  • Alan Dix: Author of the bestselling book “Human-Computer Interaction” and Director of the Computational Foundry at Swansea University.

  • Don Norman: Father of User Experience (UX) Design, author of the legendary book “The Design of Everyday Things,” and co-founder of the Nielsen Norman Group.

Get an Industry-Recognized IxDF Course Certificate

Increase your credibility, salary potential and job opportunities by showing credible evidence of your skills.

IxDF Course Certificates set the industry gold standard. Add them to your LinkedIn profile, resumé, and job applications.

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Be in distinguished company, alongside industry leaders who train their teams with the IxDF and trust IxDF Course Certificates.

Our clients: IBM, HP, Adobe, GE, Accenture, Allianz, Phillips, Deezer, Capgemin, Mcafee, SAP, Telenor, Cigna, British Parliament, State of New York

Is This Course Right for You?

  • You want to land a job in design – or get a promotion.
  • You want to learn real-world design skills that are valuable in any job and any industry.
  • You want timeless human-centered skills AI cannot replace and turn AI into your superpower.
  • You're tired of wasting time on influencers and want to learn from real experts.
  • You want actual career outcomes, like increasing your salary potential and job opportunities.
Explore Course Content

Loved by People Around the World

View full testimonial from Gaby Vargas
Gaby Vargas
Gaby Vargas
UX Designer

I really loved the way Alan explained the course; he's very polite and kind. I felt really good watching the videos. It didn't feel like tak...

IxDF Course Certificate awarded to Gaby Vargas for completing the "Creativity: Methods to Design Better Products and Services" course
View full testimonial from Richie McGirr
Richie McGirr
Richie McGirr
Developer / Designer

As an instructor, Alan Dix is very engaging. I felt like he was talking to me as a friend the entire time. He also obviously knows his stuff...

IxDF Course Certificate awarded to Richie McGirr for completing the "Creativity: Methods to Design Better Products and Services" course
View full testimonial from Tirzah Strobos
Tirzah Strobos
Tirzah Strobos
Junior UX/UI Designer

Alan is so interesting. He is relatable. He tells stories; he doesn't give lectures. He keeps you engaged through the entire video and cours...

Certificate
View full testimonial from Thiago Mota
Thiago Mota
Thiago Mota
Product Designer

The organization of the course has a good foundation of theories and processes that bring value to any professional challenge. The instructo...

IxDF Course Certificate awarded to Thiago Mota for completing the "Creativity: Methods to Design Better Products and Services" course
View full testimonial from Celina van Hees
Celina van Hees
Celina van Hees
Improving digital services | Digital strategy | UX | Design and data driven

I really liked the enthusiasm of Alan Dix. For me, externalization was an insight. I have a lot of ideas and information in my head. But if...

IxDF Course Certificate awarded to Celina van Hees for completing the "Creativity: Methods to Design Better Products and Services" course

Your New Life. Starts Now

  1. Take IxDF Online Courses by Industry Experts

    Design a life and career you love. Industry leaders from Adobe, Google, and NASA guide you step-by-step. Design skills help you grow in any job, any industry.

  2. Turn AI Into Your Superpower

    IxDF teaches you the human-centric skills AI cannot replace and how to turn AI into your superpower.

  3. Increase Your Career Opportunities

    Salaries for people who learn design surpass $200K in cities like San Francisco, with 45% projected job growth globally.

  4. Get Industry-Trusted Certificates to Stand Out

    Add IxDF Course Certificates to your LinkedIn profile and resumé: show hiring managers you belong to an elite group.

Without IxDF With IxDF

Course Overview:

  • Each week, one lesson becomes available.
  • Study flexibly. Take as much time as you want.
  • 22h, 0m over 5 weeks (est.).

Lesson 2: Convergence: How to Uncover Knowledge and Be Creative Through Analytical Thinking

Available once you start the course. Estimated time to complete: 6 hours, 4 mins.

Lesson 3: How to Nurture Your Own Creativity and Build a Creative Team Environment

Available anytime after Mar 26th, 2026. Estimated time to complete: 5 hours, 30 mins.

Lesson 4: How to Plan and Time-Manage Creative Projects to Guarantee Successful Outcomes

Available anytime after Apr 2nd, 2026. Estimated time to complete: 4 hours, 51 mins.

Preview the Course Quality

Imagine how fast you can grow your skills and reach your goals.

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Start Today

  • Get unlimited access to all 40 self-paced courses, at no extra cost.
  • Learn human-centric skills AI cannot replace and how to turn AI into your superpower.
  • Build your salary potential with industry-recognized certificates.
  • 1,146,258 enrollments and counting.
Start Growing Now - $22/Mo
Closes in
16
days
16
hrs
54
mins
06
secs
11 % booked
Beginner
Google Logo 5 Stars Trustpilot Logo
5 Stars
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Gaby Vargas
Gaby Vargas
UX Designer

I really loved the way Alan explained the course; he's very polite and kind. I felt really good watching the videos. It didn't feel like taking a class, it was more like having a conversation and getting advice from someone that really wants to help you and that's really good at his job.

Richie McGirr
Richie McGirr
Developer / Designer

As an instructor, Alan Dix is very engaging. I felt like he was talking to me as a friend the entire time. He also obviously knows his stuff. This was a very fun and useful class. Useful for anyone who makes stuff, even for people like me who do a little bit of design but mostly write code.

Tirzah Strobos
Tirzah Strobos
Junior UX/UI Designer

Alan is so interesting. He is relatable. He tells stories; he doesn't give lectures. He keeps you engaged through the entire video and course because he is so passionate about it, and it resonates with me.

Thiago Mota
Thiago Mota
Product Designer

The organization of the course has a good foundation of theories and processes that bring value to any professional challenge. The instructor has charisma and passion for the subject, which makes studying with him worthwhile.

V Shankar
V Shankar
Lead UX Designer

Alan's enthusiasm and great examples are things I can relate to my personal traits and behaviors.

Celina van Hees
Celina van Hees
Improving digital services | Digital strategy | UX | Design and data driven

I really liked the enthusiasm of Alan Dix. For me, externalization was an insight. I have a lot of ideas and information in my head. But if I tell someone, they don’t understand me, because it is too much for them, with lots of details. They don’t understand, even if I try to explain it in simple words. If I get it externalized, it is out of my head, which gives me peace of mind. It makes the information easier to structure, more compact, and easier to explain to others.

Michal Manak
Michal Manak
Senior User Experience Designer

Alan is an infinite pool of knowledge about everything related to design.