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Think about how you can use the device, you know, whether it's geolocation,
whether it's the camera sensing light / dark. I mean you can have dark mode / light mode which you can
set to the time of day and that's a version of adaptiveness.
The more of that we get, the better, and it also extends to other products or services like
smart watches, Internet of Things. It's just the future, I think!
So, context-adapting, context-sensing and adaptive design in general.