Hooked: How to Build Habit-Forming Products with Nir Eyal

1-Hour Master Class with Nir Eyal, Behavioral Design Expert and Bestselling Author of "Hooked" and "Indistractable"

Watch On Demand

$100

Standard
Price

$100 $10

Special Member Price

Save Watch Now

In this Master Class, you will:

Get excited to design products people can’t put down. In today’s world of constant distractions, the most successful products don’t just capture attention—they create habits. But what makes some products so engaging that users keep coming back? You’ll discover the behavioral psychology behind habit-forming technology and learn how to apply it ethically to create products that resonate with your target audience.
Make yourself invaluable with expertise in habit formation. Whether you're a designer, product manager, or marketer, understanding how to build lasting user engagement will give you a competitive edge. You’ll learn how to design products, services and experiences that integrate into people's lives without relying on gimmicks or coercion.
Gain confidence and credibility as you apply Nir Eyal’s teachings to your work. You’ll explore how trigger design, variable rewards, and behavior loops shape user habits and see real-world examples of products that successfully implement these strategies. By the end of this Master Class, you’ll have a clear, actionable framework to create products, services and experiences that users return to—again and again.

Transcript

Transcript loading ...

Autoscroll

You'll learn from the best:

In this Master Class, you’ll learn from one of the world’s leading experts on habit formation.

Nir Eyal: Behavioral Design Expert and Bestselling Author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. He is a former Lecturer in Marketing at Stanford, his writing has appeared in The Harvard Business Review, The New York Times, and he has worked with top tech companies worldwide.

Visit Nir’s page, exclusive to the IxDF community—sign up for the newsletter and get special product design resources. You'll also receive an insider discount for the Hooked online workshop.

Your Speaker and Industry Expert

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”

He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. His books have resonated with readers worldwide, selling over 1 million copies in over 30 languages.

Indistractable received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.”

In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today.

Nir invests in habit-forming products that improve users’ lives. Some of his past investments include Eventbrite (NYSE:EB), Anchor.fm (acquired by Spotify), Kahoot! (KAHOOT-ME.OL), Canva, Homelight, Product Hunt, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App, and Sunnyside. Nir attended The Stanford Graduate School of Business and Emory University.

Build High-Impact Design and AI Skills

Learn from industry leaders.
Practical 1-hour Master Classes.
Apply what you learn right away.
Already a member? Log in to get your 90% discount.

Watch Now for $100 or Become a Member and Pay Only $10

Get a Certificate

You get an industry-recognized IxDF Certificate after each Master Class you complete. Add it to your LinkedIn profile and résumé to show managers and clients you learned your skills from the best.

An Example of a Certificate for Masterclass Participation

Questions? We've Got Answers

Why are design skills so important right now?

Design skills are valuable for both you personally and for your company.

For you personally, design skills are important because:

Design roles are growing faster than average. The World Economic Forum ranks human-centered design among the fastest-growing skill areas through 2030.
Employers increasingly expect design skills across roles, not just from designers. Knowing design thinking, user research, or UX principles makes you more competitive in any field.
Designers who combine human-centered skills with AI expertise are in especially high demand.

For your company, design skills are important because:

Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

I’m not a designer. Why should I learn design and AI?

Design and tech skills can open up career opportunities.

For example, if you’re in a field such as:

Marketing, communication, HR, software development, customer service, business management, healthcare, teaching, and many more.

Why can design skills make you valuable in these jobs and industries?

That's because:

Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

Do I need any prior experience in design or tech?

No.

Our courses, master classes, and career programs cover everything from the fundamentals to advanced topics.

Whether you're completely new to design or an experienced professional, you'll find courses, master classes and career programs at your level.

Will I receive a Certificate?

Yes.

After you finish, you’ll receive an industry-recognized IxDF Certificate to prove you've completed an evidence-based curriculum taught by industry leaders.

Add IxDF Certificates to your LinkedIn profile, resumé and job application in a few easy steps.

You can download your certificates as .jpg files, so they are easy to share. Certificates are always valid.

How do I add the IxDF Certificate to my LinkedIn profile?

That's easy.

Add your IxDF Certificates to your LinkedIn profile, resumé and job application in a few easy steps:

Click “Add profile section” on your LinkedIn
Tap “Recommended”
Select “Add licenses or certifications”
Enter your IxDF Certificate details
Hit “Save”

You can download your IxDF Certificates as .jpg files, so they are easy to share. IxDF Certificates are always valid.

Need more detailed instructions?

How can the global and local IxDF community help me?

We can help you in several ways.

Join meetups in your city: Join the regular meetups in your city in a nearby cafe or office building to have fun and learn with people just like you. You get full access to IxDF Local Groups where you can build your network, find new opportunities, or simply enjoy yourself in the company of people who are passionate about design. The meetings are completely optional and are spread across app. 500 cities worldwide.

You can also get instant help and career advice in the IxDF online members-only forums. Here, you can build your global network through our supportive community.

I just signed up for a live Master Class. What's next?

Wonderful! When you sign up for a Master Class, you’ll receive an email from us with a link to join the live Master Class.

If you can’t find the email, please reach out to [email protected], and we’re super happy to help you!

Great news! You’ll also get an on-demand version of your Master Class a few hours after the live event ends.

A few days later, the on-demand Master Class will also show up on your private profile page if you're a member.

That way, you can view the Master Class on-demand at any time. As many times as you wish.

Will the live Master Class be recorded and become available on-demand?

Absolutely!

When you sign up for a live Master Class, you’ll automatically receive the link to the recording a few hours after the live event ends.

A few days later, the on-demand Master Class will show up on your private profile page if you’re an IxDF member. If you’re not a member, you’ll receive your recording by email.

You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

What if I can’t attend a live Master Class?

Great news! We’ve got you covered.

When you sign up for the live Master Class, you’ll automatically receive the link to the recording a few hours after the live event ends.

A few days later, the on-demand Master Class will show up on your private profile page if you’re an IxDF member. If you’re not a member, you’ll receive your recording by email.

You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

What if I have more questions?

We’d love to hear from you and help you!

Reach out to us at [email protected] or use the online contact form.

View All FAQs